Forge · Platforms · AdTech Engineering
Your inventory is a business. Make it autonomous.
For retail-media networks, marketplaces, and publishers. The same agentic layer runs your own ad ops and powers the advertising you sell to your partners. Built on your platform, owned by you.
The opportunity
Advantage+ grew ad revenue by removing buying friction. Spend followed. Your retail media has the same opening.
Your platform already has the inventory, the first-party data, and the advertiser demand. What's missing is the layer that lets a partner go from intent to a live, in-stock, on-target campaign without weeks of manual ops. Remove that friction and the spend follows.
Two motions, one stack
One core. Two revenue motions.
You buy ads. Automate your own ops.
Connect your live inventory to campaign logic: scale what's in stock, suppress what isn't, launch one brief across every market and language on day one.
You sell ads. Power your partners.
A partner picks product, budget, and zone; the campaign launches. Guardrails set once, run at scale. The self-serve backbone your managed-service team can't staff for.
How we build it · AdTech Engineering
We built the Zyou SDK on Meta and Google. For a platform, we build it on yours.
Your inventory and adex APIs, because that's how an agent acts on your stack safely and the same way every time.
Built on your platform
a typed, governed layer over your own APIs, not a wrapper bolted on top.
The control your scale needs
where the work needs a custom surface and granular control, we build it; the agent works underneath, not as the front door.
Yours to own
every automation becomes permanent infrastructure that compounds. Built on your AdTech stack, owned by you, maintained by us.
Built on real accounts, under real pressure.